Why i quit Google Analytics and started using plausible.io

After years of wrestling with Google Analytics, I finally pulled the plug. It wasn't a light decision. But between the convoluted dashboards, irrelevant metrics, and constant privacy red flags, enough was enough. I needed clarity, control, and compliance in my data strategy.

Swapping GA out wasn’t just a technical shift. It changed the way I understood user behavior.

I started with plausible.io Its clean interface and privacy-first model gave me exactly what I was missing: fast, actionable insights without endless configuration. But as my analysis needs deepened, I brought matomo.org into the mix. Its advanced segmentation and custom dashboards opened up a level of behavioral detail I hadn't seen before.

Together, they replaced complexity with clarity. Conversion metrics now make sense. Engagement patterns are transparent. And most importantly, I’m no longer compromising user trust for insights.

For software architects and tech leads navigating the analytics maze: the "simpler vs deeper" choice between Plausible and Matomo might be your roadmap too.

If you're a tech lead rethinking your analytics stack, drop a comment. I'm sharing more learnings soon.